Customer engagement ideas and strategies are important. Businesses scale when customers stay engaged with their products and services. Loyal customers are essential for sales and conversions. Stats show that customer loyalty is a major driver of growth. It’s five times more expensive to acquire new customers than it is to retain existing ones, and businesses can increase profits up to 95% by increasing their retention rate by as little as 5%.
The grounds are changing in the customer engagement arena, with new technologies and tools coming up that are making it easier for businesses to reach out to their customers. Remember, an engaged customer and an average customer differ in many ways. An engaged customer is more likely to remember your brand, purchase more items, and recommend you to others.
Whereas an average customer would buy from you and use your product but may not remember nor go out of their way to make sure you are successful. So, when e-commerce is booming with more customers online and competition becoming stiff, what are some innovative customer engagement ideas and strategies that will help you uplift your brand loyalty?
This article will look at the Top 12 customer engagement ideas to help you uplift brand loyalty.
What is Customer Engagement?
Customer engagement is the level of interaction and involvement that customers have with a brand, product, or service. It’s about creating relationships and conversations between brands and customers. It’s not just about getting customers to buy from you; it’s about creating a meaningful relationship that will lead to long-term customer loyalty.
Usually, customer engagement is measured through customer response, feedback, and the number of interactions customers have with a brand. For instance, if customers sign up for regular emails or post comments on social media platforms, it’s a sure sign of engagement. According to stats, 84% of businesses that invest in customer engagement increase their revenue up to 8% and have 5 times better customer retention than their competitors.
Following are the criteria or points that show your customers are engaging with your brand.
- Customers are liking, sharing, and commenting on your posts
- They are responding to surveys
- Customers are attending webinars or events hosted by you
- They are enjoying your loyalty programs
- They are sending you inquiries or asking questions
- They are recommending your brand to others
- Your quizzes, games, or other interactive activities are getting comments or responses
- Your customers are participating in contests and giveaways
- Customers are engaging with your customer service team
Now that we are clear about customer engagement let’s look at some of the best practices to increase brand loyalty and keep customers engaged.
1) Provide Invite-Only Experiences
This is one of the most effective engagement strategies that make customers feel valued and part of an exclusive club. Offer limited access to special events, new products, or exclusive deals. For instance, if you have special collections for certain VIP customers, you can use this opportunity to create an exclusive experience for them. Invite-only experiences make customers feel special, bringing them closer to your brand.
Let’s say you have a store in your locality. You can host an exclusive “VIP” event where customers meet the team and get a sneak peek of the upcoming collections. The biggest example of this is the luxury fashion brand Louis Vuitton, which offers special invite-only events such as private dinners and getaways. Their invite-only experiences show customers they are valued and are part of an exclusive club.
Getting into their list of VIPs and exclusive events will give those customers an unbeatable feeling of joy, gratification, and exclusivity, which will surely increase their brand loyalty. Clients who are frequent buyers, have healthy relations with their brand, and have a good understanding of the product should get unique access to exclusive events.
2) Go for Product-Knowledge-Related Contests
Contests and giveaways are excellent strategies to engage customers and increase brand loyalty. Customers love the idea of winning prizes and special products. When they know they have a chance to win something, they become more likely to enter your contest. You can run contests that focus on product knowledge. This allows customers to learn more about your product and services and also increases their engagement with your brand.
For instance, you can run a contest where customers have to answer a series of questions related to your products. You can make the answers available on your website or blog – this will make customers visit your website and read the content, increasing their engagement with the brand. The biggest example of this is Apple, which runs various contests every year related to its products. Their “Shot on iPhone” contest is one of the most popular contests encouraging customers to take photos with their iPhones and share them on social media.
This contest is not only engaging, but it also increases the brand loyalty of Apple customers. If you are a small business and don’t have the resources to launch a large-scale contest, you can still run small contests. The idea is to engage customers and make them feel valued.
Following are some small-scale contest ideas that you can consider:
- Quiz competitions
- Caption contests
- Photo or video contests
- Creative writing competitions
- Fan-made art contests
With the help of these contests and giveaways, you can get more customers to actively engage with your brand, eventually increasing brand loyalty.
3) Offer Personalized Welcome Messages
Customers love to be appreciated, and what better way to express your appreciation than with a personalized welcome message? Studies show that 74% of customers expect to receive a personalized welcome email when they sign up for a website or subscribe to your emails. Another stat shows welcome emails get more than a 50% open rate which means you can get more customers engaged with your brand.
This proves that customers are more likely to engage with brands that show appreciation and offer personalized experiences. Personalized welcome messages are an excellent way to start building a relationship with your customers. You can send out personalized welcome emails that include the customer’s name, a thank you for signing up, and information about your brand. You can also give customers discount codes or exclusive offers to make them feel special.
This will give your customers a sense of belonging, increasing their brand engagement and loyalty. Apart from welcome emails, you can also send out personalized thank-you messages after a purchase. This will show customers that you appreciate their business and encourage them to come back for more.
4) Offer Quick Customer Support
No customer engagement ideas and strategies will work if your customer support is not up to the mark. Customers expect quick and reliable customer service, which you must provide in order to increase brand loyalty. In fact, 2023 is all about providing quick and reliable customer service. Competition has become so fierce that customers expect brands to solve their problems within a few minutes. If you want to offer your customers an engaging experience, make sure you have a customer service team that is quick and efficient.
The only possible solution to provide 24/7 customer service is to use personalized chatbot responses. Popular chatbot platforms like Clever Messenger provide you with the ability to engage customers quickly and effectively. Let’s say the holiday season is coming, and your customers have numerous questions about your products. With a chatbot, you can quickly answer their inquiries without hiring additional customer service staff.
AI is on the rise in 2023, and our Ai-powered chatbot is becoming smarter, allowing you to provide an exceptional customer experience. In conclusion, quick customer service is essential if you want to increase brand engagement and loyalty. When customers feel appreciated and heard, they are more likely to engage with your brand. So make sure you have an excellent customer service team in place to provide customers with an engaging experience.
5) Personalized Content
When it comes to customer engagement, personalization is key. If you want your customers to remain engaged with your brand, make sure you provide them with personalized content. Personalized content is tailored to a customer’s specific needs and interests. It could be anything from personalized emails to social media posts. Personalizing content helps to build relationships with customers, as well as provide them with an engaging experience. Studies show that 91% of customers are more likely to shop with brands that provide personalized content.
For example, you can send out emails containing product recommendations based on customers’ past purchases or on what they have viewed on your website. You can also use data collected from customer interactions to create targeted advertisements. Standing out is important for customer engagement, and personalized content can help you do that.
So make sure you provide customers with personalized content to keep them engaged and loyal to your brand. The best example of personalized content is from Amazon and Netflix. Both companies use data gathered from customer interactions to create tailored content for customers, which keeps them coming back for more.
6) Meme Contest
Memes are a powerful tool for customer engagement in 2023. They can be used to create fun and engaging experiences that customers will appreciate. Organizing a meme contest is one of the best customer engagement ideas you can use to increase brand loyalty. It will encourage customers to interact with your brand in a fun and creative way.
You can offer prizes for the best meme entries or simply let customers vote on the funniest meme. This will get customers interacting with your brand, spreading the word about it on social media, and increasing engagement. For example, you can have customers submit memes related to your products or services. This will encourage customers to think about how they interact with your brand and create funny meme content.
Organizing a meme contest is a great way to engage customers and have some fun while doing it. So make sure you give it a try and watch your engagement skyrocket. Check this screenshot:
Gamifying your customer experience has been proven to be one of the best customer engagement ideas in 2023. It can help you engage customers and increase loyalty to your brand. Gamification is the process of adding game-like elements to an existing product or service. This encourages customers to interact with your brand in a challenging and fun way.
You can use gamification to create challenges, reward customers for completing tasks, and give customers the opportunity to win prizes. This will help you engage customers and encourage them to stay loyal to your brand. For example, you can create a loyalty program that rewards customers for completing certain tasks or buying certain products. This will encourage customers to stay engaged with your brand and keep buying from you.
You can also create a leaderboard or an achievement system to motivate customers and increase their engagement with your brand. Gamification is a great way to engage customers and incentivize them to stay loyal to your brand. So make sure you use it to increase customer engagement in 2023.
8) Testimonials from Customers
Customers want to hear from people who have already interacted with your brand. Testimonials from customers are a great way to engage them and increase loyalty to your brand. Testimonials provide customers with a realistic view of your products or services. This helps them be more comfortable when making purchasing decisions, as they know that real people have enjoyed using your products or services.
You can ask customers to provide honest feedback or reviews about their experience with your brand. This will give potential customers insight into how your products or services have worked for others and help them make an informed decision. You can offer special discounts to customers if they upload pictures of their purchased product or service and share their experience with your brand. This will encourage customers to engage with your brand and promote it on social media.
The point is to use customer testimonials to engage customers and increase brand loyalty. So make sure you use it in 2023.
9) Create an Omnichannel Experience
Creating an omnichannel experience is one of the best customer engagement ideas you can use in 2023. We talked about chatbots earlier, and they are great for creating an omnichannel experience. An omnichannel experience is when customers can engage with your brand across multiple channels (e.g., social media, email, and website). This allows customers to access your products or services from any device or platform.
You can use chatbots to provide customers with an interactive and personalized experience. This will make them feel valued and encourage them to engage with your brand. You can also use AI-powered chatbots to answer customer queries and provide a seamless experience quickly. Apart from chatbots, the following are some other ways to create an omnichannel experience:
- Use analytics to track customer behavior and suggest relevant products or services
- Engage customers with personalized emails
- Offer customized deals to customers
- Engage customers on social media platforms
You can also use the following options:
- Call back service: Offer customers the option to call you and get their query resolved.
- Live chat: Allow customers to engage with you in real time through a live chat.
- Integrate data: Integrate customer data from multiple sources to provide a seamless omnichannel experience.
- Video conferencing: Allow customers to have a video conference with your team.
- Phone: Allow customers to call you and get their queries answered.
Some of the above omnichannel options might not work for your business, and some might be great. Make sure you analyze and choose the best options for your business. You can then use these to offer a great omnichannel experience and increase customer engagement in 2023.
10) Leverage Visuals for Engagement
Another great customer engagement idea is to leverage visuals for engagement. Customers are more likely to engage with your brand if it is visually appealing. You can use visuals such as images, videos, infographics, and GIFs to engage customers. These visuals can be used to explain complex concepts, showcase products or services, and highlight features.
You can also use visuals in your emails, blog posts, and other marketing activities. Visuals help customers understand your brand better and engage with it in a more meaningful way. These visuals can also be used to share customer stories and testimonials. This will help potential customers understand how your products or services have helped other customers and make it easier for them to make an informed decision.
Make sure you leverage visuals in your customer engagement activities in 2023 and create a visually appealing experience for customers. These are some of the best customer engagement ideas and strategies you can use in 2023. Use these ideas to create an engaging experience for customers and increase brand loyalty. With the right customer engagement strategies, you can create an experience that customers will love and keep coming back for more. Keep these ideas in mind and create a successful customer engagement strategy for 2023.
Customer engagement is becoming difficult as the competition increases. Make sure you keep up with the latest trends and use the best customer engagement ideas to stay ahead of the game.