If you’ve ever been wondering whether to invest in conversational marketing… using a chatbot app, look no further! That’s right, look no further than the latest Cover Girl chatbot campaign we cover in this article. Because you’ll see why your answer should be a resounding YES. Cover Girl has tapped into a fun, profitable concept—the celebrity chatbot app. Few people get to engage with celebrities. This fact could make your next marketing campaign a smash hit. The global cosmetic company recruited the likeness of 16-year-old TV personality Kalani Hilliker. And then, they deployed the Hilliker chatbot across Kik. It turned out, the tactic was an effective way to reach the teen audience on the messaging platform.
For the complete guide on how Cover Girl used a chatbot app to increase profit, keep reading:
What Is a Chatbot, and What Is a Chatbot App?
Cover Girl isn’t the only fashion brand tapping into Kik’s vast teen audience. Big names such as H&M, Sephora, and Aerie have also jumped on the Kik chatbot bandwagon. But, Cover Girl is doing it in style. Their quirky, fun Hilliker advertising campaign is just what the marketer ordered.
Most likely, you’ve already engaged with a chatbot. For instance, most people have done online research. During your research, you may have noticed a screen pop up and ask if you’d like help. Or, you may have used your phone to request a ride using chat. You may have even used your phone to order coffee from a local shop… and received an automated response with the price and pick up time for your beverage? Chatbots power these transactions.
Today, artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) power the most feature-packed chatbot services.
But, there are two kinds of chatbots:
- Task-oriented chatbots perform a single function. There are simple rules that direct task-oriented chatbots. NLP and little to no ML support this technology. A task-oriented chatbot can generate an automated response. Scripting enables this kind of chatbot to hold ‘conversational engagements’ with customers.
- A data-driven, predictive chatbot is the next generation of automated engagement tech. You might hear this kind of chatbot called a digital or virtual assistant. A digital chatbot is contextually aware. It uses NLP and ML to learn as it engages with users.
Over at Clever Messenger, we see that 9 out of 10 people go for more simple task-orientated chatbots. These are bots that produce results. AI and ML are daunting… Businesses don’t want to mess with what they can’t understand. They do understand that instant answers can produce faster results. So, that’s why they think a ‘simple chatbot’ does the trick!
Cover Girl’s Kalanibot
So far, cover girls Kalani Hilliker Kik bot has proved successful. Most chatbots lack an identity or personality. The Kalanibot, however, is chatty, energetic, and conversational. She even uses emojis. What’s more, she starts the customer engagement with a joke. Kalanibot quips that the service is a robot but thinks it’s the real thing. It also promises a coupon for users who continue to engage with Kalanibot. The intro has proven effective in keeping consumers curious and engaged. There’s even something for users who haven’t heard of Kalani Hilliker. A simple click delivers a quick bio. Ad executives have noticed Kalanibot’s success. When it comes to chatbots, Kalanibot leaves her unbranded cousins in the dust.
With Kalanibot, Cover Girl enjoys an engagement rate that pales in comparison to unbranded bots. More importantly, most users report a positive experience with Kalanibot. Typically, Kalanibot will exchange more than a dozen messages with each user. Among those users, she delivers coupons for nearly half of all engagements. Among those delivered coupons, more than 50% of users click through to the promotion.
Cover Girl Could Be on to Something
Kalanibot is the first influencer chatbot marketing campaign in the world. ‘She’ gets the job done! The celebrity draw of Kalani Hilliker is an effective marketing tactic. But… Coupling her draw with an opportunity to ask the real Hilliker a question at the end of the engagement? Is real marketing magic! Also, the way that Cover Girl presents the coupon opportunity is an effective way to build curiosity.
What’s more, customers seem to enjoy hunting for the coupon by asking the right questions. In effect, Cover Girl has effectively gamified the engagement. Ad execs look forward to Kalanibot delivering more personalized and dynamic conversations. They also look forward to seeing how Cover Girl uses the tech to make shopping more fun and interactive.
Leveraging Chatbots for Added Marketing Value
Chatbots offer several benefits. For instance, they increase operational efficiency. Also, they help businesses save money. Companies can deploy bots to provide convenient and value-added service to prospects… AND customers! They’re great for personalizing promotions and capturing leads. In customer-facing applications, chatbots help customers resolve common issues fast. They also reduce the need for human engagement. Furthermore, chatbots can help a business scale as needed. Plus, businesses can use bots to continue to provide personalized and proactive service.
A chatbot enables companies to do all these things all the time. Best of all, they can do so 24 hours a day, seven days a week. And herein lies the top benefit of chatbots. When relying solely on live customer service agents, companies are bound by limitations. With support centers, businesses must follow a standard model to control costs. As a result, live agents are limited in their ability to conduct active outreach. With a chatbot, a business can perform unlimited, personalized engagements.
Furthermore, companies can scale bots up or down based on demand and business needs. Moreover, chatbots and messaging are effective. It’s becoming the preferred method of engagement for consumers. And while chatbots are relatively new. They’re quick to outperform their human peers in providing effective customer service.
More Than One Way to Deploy a Chatbot App
Chatbots have come a long way from their beginnings. The first chatbots required decision tree programming. This is a script that the chatbot followed when it picked up specific keywords. Customers then navigate the decision tree by asking the right questions. And this still works great! Today, AI, ML, and NLP give chatbots’ understanding’. Helping consumers to get answers a tad faster. Businesses use chatbots primarily for customer contact. Often, they use chatbots to field incoming messages. On activation, a chatbot will typically direct a consumer to a needed resource.
But, chatbots are capable of so much more. For instance, they can order event tickets. Bots can also book hotel rooms. They even check travelers into their accommodations when they arrive. Chatbots can also help consumers compare products and services. Today, a growing number of retailers… as well as beverage and financial institutions, deploy bots. They do it to help consumers complete everyday tasks faster. Chatbots are even making their way into the private sector. These bots are fielding requests for public services. And, even utility companies use a bot to answer consumer queries. They’re also leveraging chatbots to resolve billing issues.
Chatbots: Under the Hood
Now, careful scripting is no longer needed to create a useful chatbot. AI and data provide chatbots with all the scripting power that they need. AI works phenomenally at automating repetitive, mundane tasks. When coupled with chatbots, AI performs this function well. Yet, even today’s super-intelligent chatbots have their limitations. For instance, a chatbot may find that it cannot answer a complex question that may have many answers.
But, even this predicament doesn’t stop a chatbot. Programmers work around this problem. They do this by training bots to link consumers to another resource when this occurs. In most instances, that resource is a live agent. Still, an AI chatbot delivers something that live call centers never could—data and a lot of it. Chatbot data goes beyond standard metrics, such as call volume and conflict resolutions. They provide high-quality data businesses can use to learn more about their consumers. Furthermore, this data also helps to improve the functionality of chatbots. With proper ML modeling, bots can deliver a performance that’s well beyond expectations.
Yes, Even You Can Build a chatbot with this an app:
You don’t need to be techy at all to build a chatbot for your business. With Clever Messenger, we provide you everything you for your bot. You simply drag and drop ‘cards’ to a canvas. That’s all there’s to it. Yes, anyone can now create chatbots without any coding. And they do it without an advanced understanding of how to work with the technology. This means that any manager or business owner can ‘program’ and implement a chatbot in around an hour.
Engineers will continue to improve on the ability of chatbots. As they do, humans will become more empowered to focus on other creative and mission-critical tasks. As a result, companies will get the ability to use their human capital to gain a strategic advantage, rather than exhausting them on daily operations.
Other technologies will speed up the chatbot revolution. For instance, 5G technology will change the landscape of everything. More than likely, more people will engage with businesses using smart devices once the internet reaches the warp speed of 5G. Resultantly, consumers will search online for everything from fast recommendations to predictions. Chatbot technology will help companies keep up with that demand. 5G will also give people access to HD video conferencing within chat conversations. As the internet transforms, developers will become empowered to solve more problems for consumers and businesses.
Testing the Chatbot Waters With Facebook
Facebook Messenger was a big deal for businesses when introduced. It gave companies a direct way to engage with consumers. Now, the Facebook chat messenger bot takes that interaction to the next level. The talk among tech leaders is that chatbots will replace everything. From apps to email to customer service… Chatbots will make every business process more cost-effective. In turn, they’ll help businesses increase revenue.
Right now, the industry is focused on Facebook messenger bots. Today, most businesses want in on the platform. Do note the chatbot industry is in its infancy. Yet, some companies are already making the most of this powerful utility. A Facebook Messenger bot can use AI to engage with consumers. You can program it with integrations to understand questions… and in turn, it can provide answers and execute specific tasks. But, a chatbot doesn’t have to be ‘smart’. We see that most of our users simply use bots to qualify leads by asking simple questions. Or they use it to automate support questions—both saving time and money.
When customers engage with your business on Facebook, chatbots provide remarkable convenience. They save customers from needing to download an app or call your company. Customers also don’t need to navigate to your webpage to find information. Just as a Facebook user would message a friend… they can message your company and immediately access the information they need.
Starting on the Right Path with Automated Chat
Facebook Messenger chatbots make communicating with customers fast and easy. A chatbot can answer a customer’s question in seconds. Furthermore, Messenger chatbots cost far less than maintaining a live customer service center. Deployed correctly, you can even use chatbots to reduce your customer service staff. Our bots are handling about 80% of the customer questions. 15% is being solved by self-help due to our extensive Knowledgebase. And about 5% of the questions get dealt with by actual humans. Humans taking their time to help the customer out. And through Facebook’s API… We make it easy for businesses to deploy chat on their platform. You only need to access to our high-quality chatbot service to automate the process.
The Easy Way to Get Started With Facebook Chatbots!
Now that you know about the chatbot app’s power, you need a tech vendor that can help you make it happen. Clever Messenger can help you to enjoy remarkable business growth. Our drag-and-drop interface makes programming your chatbot easy. With Clever Messenger, you can access the tools that you need to boost your bottom line. Clever Messenger metrics will provide you with the in-depth analytics you need to track and improve engagement.
Furthermore, they’ll help you reach your buyers. More importantly, Clever Messenger enables you to remain available to potential customers… 24 hours a day, seven days a week. With Clever Messenger, you’ll never miss a potential sale.
Please feel free to try Clever Messenger. Our chatbot app is the best! Of course, I’m a bit biased… Our customers do the talking way better anyway. Got more questions about deploying Clever Messenger to boost your business? Our chatbot experts are standing by.