Planning your Black Friday Chatbot? Hear me out! See, more consumers than ever before depend on e-commerce. They, however, desire contact with real people at the same time. In fact, according to a recent poll, 74% of respondents want more human interaction or something that comes close to this human interaction. On one of the busiest shopping days of the year, on Black Friday most activities regarding sales take place online. This begs the question, how can you balance “providing a personalized experience for your customers” while maintaining reasonable costs? Look, to get the most out of Black Friday, you have to be prepared. The better prepared you are, the more likely you will generate a higher return on investment (ROI). This means that with a little bit of planning, and a chatbot ready for any situation, you significantly increase your odds of success.
As you know, Black Friday is known for its huge discounts. A wide range of products on sale, and massive crowds of shoppers. To get more customers in your store or on your website, you must make them feel like they are getting a good deal. A recent chatbot trend has taken the market by storm; Black Friday chatbots. Consumers love chatbots because they are modern, convenient, and personal. It turns out that chatbots can help you win more customers on Black Friday. It’s done by providing them with the convenience they crave while building their trust in your brand.
Here are 14 ways a chatbot can help you conquer Black Friday:
Intelligent automation is one of the most potent weapons in the fight against Black Friday online. Conversational AI chatbots, on the other hand, are its secret weapon, using natural language processing (NLP) to interpret and interact with users in a more human manner while also providing scalable multilingual customer service and support that lowers response times and boosts sales.
Sounds interesting? Here are 14 ways you may use a chatbot to assist you in your Black Friday planning and ensure victory!
1. Prepping the Chatbot for Thanksgiving and Black Friday Deals
The day after Thanksgiving is by far one of the busiest shopping days of the year, yet many retailers do not have their chatbots ready. This leads to consumers getting frustrated and leaving messages that will never be answered. With the chatbot already prepped for Thanksgiving deals, you can jump right into Black Friday deals on the day after Thanksgiving and get an early start to the shopping season.
2. Lowest Price Guarantee
A primary reason why consumers opt not to shop online is that they believe that prices are too high when compared t the prices in the physical stores. There are often additional fees that apply to these online purchases, and your customer may be required to pay for shipping. A chatbot can reassure your customers that they will receive the lowest prices on Black Friday deals by giving them a low price guarantee, which will increase conversions and repeat customers.
3. 24/7 Availability
By having a chatbot available 24/7, you can conquer Black Friday and the entire holiday season. This is important because even during the biggest shopping days of the year. Your customers will seek guidance from your company. With a chatbot that provides information all day long, you can turn abandoned carts into completed sales
4. Offering Assistance
The main reason consumers shop online is that it enables them to do research. As well as to seek advice from other people, such as family and friends. Providing help via a chatbot will increase conversion rates and show your customers that you value their business. A well-designed chatbot can answer most common questions in real-time so your company can take care of multiple customers simultaneously.
5. Keep it Short
Most consumers do not have a lot of time to spare during Black Friday and Cyber Monday, so you need to make sure that your chatbot can answer their questions in a short amount of time. If they feel like an explanation is taking too long, they will likely leave the site without buying anything. A well-designed chatbot can provide customers with what they are looking for in a brief period, which means more sales and fewer abandoned shopping carts.
6. Being App-Friendly
With so many other apps available to consumers these days, it is crucial that you offer your online shoppers the option of using an app designed specifically for your company. The mobile-friendly version of this app will enable consumers to find what they are looking for quickly and with minimal effort, which will increase sales across all devices.
7. Integrated Chatbot
A chatbot can assist you in any situation, but it needs to be designed to work with other apps that you use and your website. This is important because it will provide seamless integration that will make the entire process more efficient for you and your customer. The last thing you want to do is force customers away from your site by making them fill out a long-form before they can ask a question or find what they are looking for.
8. No Need to Upgrade
One of the most significant benefits of a chatbot is that it takes up very little space and only requires a few computer skills to be implemented on your site. There are many different types of chatbots available, and some require extensive programming, but if you choose an app-friendly bot or use a pre-built one, you will not have to upgrade your site to use it. This saves you money and makes implementation much easier for both small and large businesses alike. You know, something like Clever Messenger!
9. Mobile App Availability
Almost half of all internet traffic comes from mobile devices these days, so if you have a chatbot available on the web, there is a good chance that you will miss out on the majority of your mobile customer base. A chatbot that has an app available to download can be opened and used as soon as you pick up your phone, which ensures that your business will not miss out on any potential sales during the biggest shopping days of the year.
10. Provide support at lightning speed
Not only do you make your agents’ tasks simpler by automating basic activities as part of your Black Friday strategy, but you also improve customers’ experience. The proportion of consumers who consider excellent customer service how quickly their concerns are addressed is 82%. A bot reduces response times and offers responses by using various data sources, such as knowledge centers or support forums. However, if a consumer has a more complicated problem, the chatbot will immediately escalate their case to an agent (along with all of the information gathered).
11. Automate Repeat Questions
Customers who do not have an account with you prefer to contact you via chat since it is quick and easy. Your team may be inundated with the same questions and demands during Black Friday. Which can consume a tremendous amount of time. A chatbot will happily respond to repetitive questions. And deal with a large number of them at the same time. Give the information customers require, and escalate more serious issues. This relieves your staff to devote their attention to more complex problems that may only be handled by a real person, improving team efficiency. Additionally, employees will feel more motivated, enjoy greater job satisfaction, and provide better customer service by having more exciting work. They also are less likely to move on to something else. In turn, reducing staff turnover, and so costs related to finding replacements for employees.
12. Collect data and feedback from customers.
With Google and others eliminating cookies and third-party ad tracking, retail establishments must utilize every customer encounter to gather first-party information. In each encounter, an AI chatbot collects essential information such as email addresses from users. This can help you retarget the consumer at a later time based on their interests and online behavior. Shoppers can also provide feedback by using chatbots to submit a survey. You may learn more about your consumers’ pain spots by asking them to rate their experience. You may figure out what your users want, remove hurdles to conversion, and improve the customer experience by getting to know them.
13. Make refunds, exchanges, and returns easier.
Shoppers who are under time pressure tend to overspend and make impulse purchases. This equals a lot of returns and exchanges, which is a significant burden for merchants. Chatbots can also automate this procedure, making it quick, simple, and convenient for consumers while also saving money as part of your Black Friday strategy. Customers and your support team will appreciate the simplicity of chatbots. Whether they’ll guide users through the stages to complete the return themselves or gather essential information for agents to convey to them, chatbots save time and effort.
14. Encourage Checkouts with your Chatbot to Shoppers
A conversation-based chatbot can help you avoid potential roadblocks to purchasing. It may assist customers in completing their transactions, from directing them through the checkout process to promoting discounts and filtering items. Summarizing purchases, taking payment, and providing product advice are also features of this type of chatbot. The worldwide cart abandonment rate was about 78% on Black Friday 2020. A chatbot can gently nudge clients to finish their purchases by reminding them of items in their carts and encouraging them to do so. It can also provide order status updates, check delivery dates, and offer helpful information once consumers have placed an order for a product.
Pro tip: With Cyber Monday just around the corner of Black Friday, customers will be looking for new things to buy. With the chatbot prepped and ready for Black Friday, you can easily use the same strategy, flows, messaging, and perhaps offers during the Cyber Monday deals. Work smarter, not harder.
Final Thoughts on Black Friday Chatbots
Your Black Friday preparations will soon be put to the test as the hordes’ approach. Prepare your e-commerce chatbot so that it may quickly answer questions. As well as providing assistance when consumers need it most, whether they’re in the middle of their purchase process or not.
There are many different ways to implement a chatbot on your website, but it may be best to leave the process up to an expert if you are not tech-savvy. By working with a developer who understands the intricacies of chatbot design, you can create an app that is right for your business and provide your customers with all the help they need this holiday season. But why would you go through all that trouble if you could use Clever Messenger?
We think it’s pretty obvious. We spent all these years developing our chatbot platform to be the best bot builder for your business, so why not try it out now! It only takes one minute to sign up and send your first message. If you like what you see (and we’re sure you will), then keep on chatting with us through Messenger, and we can show you how to grow your brand and boost up your sales!