According to recent numbers, there are about 30.2 million small businesses in the U.S. alone. Clearly, if you’re one of these companies, you have a lot of competition. This isn’t a bad thing. Because a competitive environment inspires growth and innovation! Still, you’ll need to take the necessary steps to rise above the competition. Setting up a chatbot to chat for you on your webpage is the best way. This can make yourself stand out from other businesses that are like yours. Since a bot is a pre-programmed system for automated messaging… it’s something that significantly improves your customer relations and communication quality. Here we’re going to talk about the specific ways that a chatbot can benefit any business. Read on to learn how you can be more successful with one!
Chatbot Chat Helps Consumers
As a business, consumer satisfaction is one of your top priorities. After all, you know that you need to keep your customers happy if you want them to come back for more. Using a chatbot chat is one of the easiest and most effective ways to do this. Read on to learn why!
1. Bot Chat is Engaging and Interesting
It’s no secret people are drawn to webpages with interactive elements. 79% of consumers agree that having interactive elements on a webpage contributes to the company’s brand message. They state it’s more transparent and more attractive. The same percentage also agrees people will come back for more content repeatedly… if they expect interactive content. There’s no better way to make your page interactive than by giving consumers a bot that they can speak to. They’ll be able to have an actual conversation with this chatbot. And this way they’re engaged in a discussion about your services. Not only will they learn about your business during this interaction… But, they’re also amused and satisfied with their experience.
2. A Chat Bot Can Have Personality
Worried that bots will eliminate the feeling of human-to-human connection your client’s experience? You shouldn’t! This isn’t the case at all. Because bots make a connection in a new form. People’s brains are wired to empathize with and form bonds to fictional characters. You can take advantage of this with your chatbot. Think of your chatbot as a character you’re creating. Give him or her a name and a personality. Program your bot to make funny jokes to lighten the mood. And also to give helpful advice plus useful functions. People will then easier connect with your chatbot and want to use your services. They’ll want to maintain an ongoing dialogue with it for as long as they need to as well. This ensures they won’t click off your page before getting the information they need.
3. Online Customer Service? Check!
Did you know 53% of customers would rather talk to online business support systems? Rather than calling on the phone? Well, it’s true! Chatbots are a surefire way to provide efficient and effective customer service online. It’s because of how fast they operate. Plus, due to the extent of knowledge they can give, people won’t feel the need to turn away from bots. This decreases people’s frustration with your customer service. And as a result, it ensures they haven’t driven away towards your competitors.
Even if you want a human customer service representative to be active for online support at times… having a chatbot will eliminate the need for someone to be there around the clock 24/7. You could consider having a human representative during regular business hours. And then have a bot there for those that prefer to make purchases later into the night. It’s better than having your customers wait for hours!
4. Shorter (or Nonexistent) Wait Times
Nearly 60% of consumers believe that one minute is too long to be put on hold. These people will hang up the phone (or close out of the website) after that timeframe. No matter what medium you choose to conduct your customer service through. You must decrease your wait times as much as possible if you want customers to be happy. What if I told you, you could have customer service with zero wait time? For other benefits of online customer service, bots reply to those who begin to talk to them at once. People aren’t going to become frustrated due to a lack of a reply and shut their computers on you. This will lead to higher customer satisfaction ratings and more repeat buyers.
5. Customer Inquiries Will Be Answered
While you may believe in a bot’s ability to provide customer service… you may be skeptical of its ability to actually provide quality customer service. After all, it’s a machine- what does it know about your services? Chatbots are programmed by you and the team that you assemble. People knowing your business can enter information such as FAQs, pricing… then the bot can do redirections to landing pages based on the data. As a result, you get out what you put into them. These chatbots can be just as knowledgeable as you are if you program them to be!
Chatbot Chat to Help Your Business
Not only are bots an effective way for your customers to get in touch with you and engage with your services. They also benefit you on the business end! From generating leads to monitoring customer’s patterns. There are a lot of ways that bots can help you and your business. Read on to learn some of the most important ones!
6. Saves Your Business Money
You already know that bots make you money as a result of their quality customer service. But did you know that they save you money in operational fees for your business? Well, it’s true. In fact, it’s estimated companies will have saved over $8 billion per year by 2022 as a direct result of using bots! This is because you won’t need to spend as much money on customer engagement in other ways. You also won’t need to have as expansive a customer service department. Plus, you won’t need to allocate as many resources to creating engaging advertisements. Through chatbot chat, it will be more than enough to engage your audience. Since generating revenue is the #1 goal of any profit-orientated company, it’s an obvious benefit to using a bot too.
7. Chatbot Chat to Track Consumer Trends
In addition to interacting with customers, chatbots are also suitable for gathering data. This is mainly done through chatbot chat. Where the bot simply asks questions to customers. See, bots can ask a lot of simple questions when interacting with consumers. These questions can include what they’re going to use your services for… or what industry they’re in. They then can store this data and analyze the trends in your clientele. Ultimately, this will allow you to assemble a list of who’s using your services. Getting you insights about your ideal targeted audience. And with this data, you can gear your site to your target audience, make sales more likely to happen.
8. Chatbot Chat = Consumer Insight
Since chatbots track consumer trends, it’s no surprise that they also lend insight. Insight into who will shop at your site now has in the past, and will in the future. You’ll be able to take the data your bot pulls from its interactions with people. You then assemble this data into an easy-to-read format.
(Pro tip: We use the Clever Messenger Google Sheet integration to get an excellent overview.)
Once it’s done, you see what people are making purchases after talking to your bot. Plus, you get more data on why specific prospects did not buy. This gives you the stats you need to tweak your bot and your marketing angle. We suggest experimenting with different formats and dialogue options. The latter will provide you with insight into how to optimize your bot. And prepare it, so it interacts with all your prospects and customers energetically.
9. Bots Generate Leads
As you can imagine, allowing your bot to gather consumer data from your website is a great way to generate leads. But, the better news is that you can install a bot on your Facebook pages to identify leads, too. I.E., you can set up a Facebook Messenger chatbot to answer questions. Through these questions, you qualify the lead. The data you get from the prospect helps to finetune your sales message. Because people enter so much information on Facebook, like: age, gender, political affiliation, jobs they’ve held, and more… a messenger chatbot can store data about these basic demographics.
Paired with a website chatbot that takes note of search queries, you’ll be unstoppable!
10. Global Markets Open Up
In a digital world, people can interact with one another from all across the globe. This is amazing for social reasons, of course… but it also is an incredible opportunity for you to grow your business to be a global sensation. Using bots is the best way to interact with potential customers around the world for a couple of reasons. First, it allows people abroad to interact with your webpage at all hours of the day. This means that time zones won’t inhibit quality customer service. More importantly, though, chatbots can be programmed to speak many different languages. While customer service representatives likely can only speak one or two languages… a bot will be able to “speak” with people all around the world.
They Slay the Competition
After reading this, you know chatbot chat is not only great for your business in a lot of ways. But they’re essential if you want to rise above your competition. Read on to learn why this is the case so that you can be successful in any competitive industry!
11. Chatbots Can Recruit Employees
While you may be worried that chatbots can be bad for job growth… after all, don’t they take customer service jobs away? It should not be a concern at all. Because by implementing bots, you’ll have the funds to hire professionals to work in different areas of your business. Positions that were before neglected. Now you can employ that Project Manager or a new sales guy! Plus, these professionals will be more qualified than ever before.
Since chatbots can be used to find prospective employees that will be a good fit for your company! About 70% of adults use Facebook Messenger… chatbots can discover and target employees that would fit job descriptions that need to be filled in your company. It could then ask questions and schedule interviews automatically! This ensures that the most knowledgeable professionals are working for you rather than for your competitors. So much of business success is having people in places that know what they’re doing. Making sure that you’re on top of your game.
12. Your Competitors Are Using Them
Another reason you need chatbots is that your competitors are already using them. Lame? Perhaps. But’s it’s the truth. It means businesses that are like you are getting the benefits of chatbots already. And they do this to draw in your target audience effectively. If you don’t have a bot for your brand, you’ll automatically have inferior customer service. Because it’s way harder to deliver 24/7 support! You also will miss out on the many leads that your competitors are going to steal from you. Getting a chatbot is a smart investment that will ensure that you don’t fall behind. Or worse, becoming obsolete in a growing online market place.
There are loads of ways you could choose to interact with customers and grow your business. But chatbot chat is by far the most effective. Your competitors are all going to be reaping the benefits of chatbots. So, to stay on top of your competition and you should start implementing chatbot chat today.
Now you know why a chatbot service such as Clever Messenger is beneficial. Especially to clients and business people affiliated with your company. So, it’s time to begin implementing these bots. Click here to get a taste of Clever Messenger. This way, you can see why people like you are raving about chatbot chat service!