Instagram has gained massive popularity as social media platform over the years. And although this is reason enough to be on Instagram with your business, let me first ask you a couple of questions. Why are large billboards erected along particular roadways, and why do television commercials during the Super Bowl cost so much money? Why must restaurants, bars, and businesses compete for the most popular spots in commercial districts?
It’s because the most successful marketing and advertising occur where the most significant number of people spend the most of their time. The same logic applies to Instagram marketing, one of the world’s most popular social media sites. Billions of people around the globe use Instagram to connect with others, engage them in conversation, and promote products. Your business should be part of this conversation. That’s why in this article, you’ll find the top 10 reasons why your business should be on Instagram. Let’s dive in.
Over a Billion People Use Instagram
Instagram is the perfect way for your business to reach new customers daily. Instagram allows you to connect with a large audience personally, which is impossible anywhere else on social media. Over 1 Billion people use Insta every month. Messenger, Facebook, and YouTube are the only platforms that are bigger. A whopping 63% of Instagram users check the app daily. You simply can’t ignore Instagram and its colossal user base if you want your brand, content, or products to be in front of a vast, engaged audience (and how could they not?).
The best part about Instagram is that it’s free. You can’t beat that! Many businesses stay away because they feel that Instagram advertising costs too much money. Instagram ads are actually reasonably inexpensive when you compare it to other social media platforms. Especially when you stop and consider the average cost per click on Facebook. Instagram has rapidly gained in popularity in a short amount of time, and Instagram users are highly engaged with the platform.
Your Audience Spends Roughly 28 minutes on Instagram – Per Day.
Users in the United States spend an average of 28 minutes on Instagram each day. Since 2016, this number has been growing by about a minute per year. And it is expected to continue to rise. On most any social marketing platform, competition for the user’s attention is intense; it’s true. However, with the appropriate approach (consider video marketing and a strong brand narrative), your company’s Instagram account may attract users. Instagram is all about the content. Remember that Instagram is a visual-based platform, so Instagram users are looking to see your products in action.
They want to experience what you offer while they’re scrolling through their Instagram feed while on the go or at home. They simply want to ‘visit’ your Instagram page and take a quick look around, and your Instagram page needs to represent your brand’s story. Instagram is a social media platform for people to discover new things, and they can quickly see how much you care about them through Instagram. In turn, Instagram users will be more open to learning about your business if you provide them with great content that interests their personal values and lifestyle.
Reach a Younger Business Demographic with Instagram
Instagram is the place to be if you want to reach a younger demographic. According to Statista, 60 percent of 18-to-34-year-olds use Instagram. The photo-video-story-reel-sharing app is undoubtedly a must-have for young people everywhere. That is why companies looking to connect with the next generation of customers should concentrate their efforts on Instagram marketing. Studies show that Instagram users are more engaged than other social media platforms. Instagram users typically have more followers, engage with one another more, and create Instagram posts viewed for far longer than on other sites. This is a great way to share your business’s message and reach a younger audience.
Influencers Love Instagram: It’s The #1 Channel For Marketing.
According to a recent study, Instagram is the preferred platform of choice for influencers, with 92% choosing it. Influencer marketing is already responsible for 69% of total campaign spending on Instagram influencers. It’s no secret that Instagram is the most effective platform for finding influencers who may help you develop your business by appealing to their engaged and relevant followers. And if you’re not currently utilizing this form of marketing, statistics show that you should.
On average, companies earn $5.20 for each dollar invested in influencer marketing. This is Instagram marketing at its finest. Instagrammers are also influencers, in a sense. Anyone can do this- you just need an Instagram account! Instagram allows users to upload content that they feel will provide valuable information or entertainment for others. The influencer marketing industry is snowballing, and people expect it to reach $2 trillion in value by the end 2021. The social media site Instagram alone has a market worth of $1.7 billion, and it’s only getting bigger. Make sure you’re picking the correct influencers for your business.
Insta has Greater Engagement rates than other Social Networks.
To put things ins perspective. The overall engagement rate on Instagram is 1.22%, whereas Facebook’s is 0.09%. Simply said, your brand’s Instagram posts have a higher probability of being liked and commented on than your Facebook postings do. In that sense, Instagram for businesses is more community-oriented. Allowing you to share better content that is seen and has an impact. Top it off with a chatbot that acts on engagement, and you can see a significant boost in lead generation and sales. I mean, wouldn’t it be cool to send a message to anyone who comments on your Instagram post automatically? Immediately putting them through powerful automations? We think it is!
People want to connect & Engage with Businesses on Instagram.
The numbers speak for themselves! According to a recent Facebook poll, 66 percent of users use Instagram to communicate with companies. Other data confirm this observation: 90% of Instagram accounts follow a company. More than 200 million Instagrammers visit at least one business profile every day, and over a third of the most-viewed Instagram Stories come from businesses. People are just as interested in keeping up with their favorite companies on Instagram as they are with family and friends. So, if your company’s Instagram account is abandoned or requires improvement, you may be losing out on consumers who want to interact with you.
But keep in mind that simply uploading to Instagram isn’t enough. Instagram is a visual platform, so your Instagram account—and Instagram ads, in particular—need to be stunning and creative. That means your Instagram feed should be filled with images and videos that grab the eye and highlight what makes you unique. Instagram’s robust algorithm does its best to show these images to people who will find them interesting. And when people take interest, you get more Instagram followers!
Instagram Shopping Is Huge (and it’s still growing!)
Are you a small or medium-sized business looking to expand your eCommerce presence? Instagram just made it even easier for companies to succeed on their platform, releasing the Shops functionality. It allows users to browse and purchase from their favorite brands directly in the app. Users have already shown a desire to shop within Instagram, so this development was only natural. In a poll on Facebook, 83% of Instagrammers said they utilize Instagram to discover new items and services, with 80% of them using it to help them determine whether or not to buy. Shops make it easier than ever for consumers to purchase items by maintaining them readily accessible.
Instagram for Business Instagram has become one of the most popular social media platforms since it is used by millions of people worldwide, allowing businesses to connect with followers on a more personal level. Instagram currently has 1 billion monthly active users and 500 million daily active users, meaning that your business can reach an audience that’s larger than any other social platform.
Advertising your Business on Instagram is Powerful.
Since Instagram’s ad revenue continues to rise, the company appears set to take a more significant and bigger slice of Facebook’s overall income. Over two million businesses now advertise on Instagram, generating $20 billion in annual revenue. Instagram marketing utilizing advertisements may be seen as pictures, videos, or collections in the feed and appearing in the Stories and the Explore tab. Instagram has added a multitude of features to its ads opportunities, including full-screen ads and Instagram Stories ad formats, as well as Instagram Lead Ads for collecting email addresses from viewers at scale. You can now send people to your website, Shop, Instagram account, Instagram Chatbot, or even a Facebook Messenger chatbot.
Once again, if you want to appeal to a younger, more engaged audience, Instagram advertising is an absolute must. About to start with Instagram advertising and don’t know where to begin? Instagram ads are the easiest to create in Facebook’s Ads Manager. Advertising on Instagram is an excellent way to extend your reach, increase awareness, and drive traffic to Instagram. Instagram ads are also a perfect option for video distribution because you can post them as organic content.
A Presence on Instagram makes your brand more Appealing.
According to a study from Facebook, 78% of Instagram users consider companies that have a presence on the site to be “famous.” (A engaged following on Instagram can provide evidence of social proof for your business.) These brands are seen as “pertinent” by 74% of people, seeing them as “creative” by 77%. It follows that if your business isn’t represented on Instagram, consumers may lose trust and faith in its relevancy. Simply having a presence on Instagram for social media marketing can enhance a user’s interest in your brand, whether it’s permanent content like photos or disappearing content like Stories. Instagram is an essential part of the Instagram marketing mix, and it’s a platform that your audience is already spending time on.
In fact, Instagram accounts for more daily users than Twitter, Snapchat, Pinterest, LinkedIn, and even YouTube. And Instagram users are highly engaged with this platform—over 60% of Instagrammers follow at least one business!
Messaging on Instagram is Going to EXPLODE!
On the 19th of October 2020, Facebook announced introducing an update to the Messenger API to support messaging on Instagram. Later in 2021, they released the Instagram features for the Messenger API. This means that when we got the features implemented over at Clever Messenger, the ability to communicate 1-on1 with prospects and customers at scale is becoming much easier.
See, to help your businesses take advantage of this fantastic new feat, Clever Messenger will be supporting Instagram messaging.
And so, you’ll be able to do the following in Clever Messenger:
- Use Live Chat to manage Instagram messaging conversations directly in your Clever Messenger dashboard, just like you already do with Messenger (including the ability to tag and assign conversations to agents)
- Set Default Replies for users who contact your business directly when there’s no human agent available and trigger powerful automations
- Acquire Instagram Subscribers from Story Mentions, and make your giveaway contests go viral with ease.
- Acquire Instagram Subscribers when people comments on your Instagram posts, trigger email, and phone number automations to generate leads.
- Conversation starters that suck people into your automations through IceBreakers
- Of course, all the native Integrations work with Instagram as well.
And that’s just scratching the tip!
Final Thoughts on Why Your Business Should be on Instagram
Instagram is a powerful platform for businesses to take advantage of. With Instagram, you can reach your audience with a little-to-no budget. And no matter what industry your company falls into, there’s an opportunity to find success on Instagram. Our team at Clever Messenger has created the perfect Instagram marketing mix that will help you engage more people in conversation with your business without breaking the bank. If you’re interested in learning more about how our tools work together with Instagram, have a look at your special.
We’ll be happy to answer all of your questions and show off some examples of successful Instagram campaigns we’ve executed for our clients so far. Instagram will only grow and make it easier for businesses to connect with their audience, and Instagram marketing mix will be the best way to do that. Instagram will also continue to improve its API, which means more ways to engage your audience in conversation.